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About Us

Wawl Soul, a clothing label born in 2022, was founded by a passionate group of tattoo and streetwear enthusiasts in the vibrant city of Hong Kong, where Eastern and Western cultures seamlessly merge. Our brand name embodies our core concept: the desire to connect with wacky taste, open-minded, and intriguing souls from all corners of the globe. We may be a minority, but we are certainly not alone.

Inspired by the timeless lyrics of Snoop Dogg and Wiz Khalifa's iconic hit <Young and wild and free>, we strive to bring you apparel that ignites a sense of youthful exuberance and a carefree spirit. Tattoos hold a special place in our hearts because we believe that each design carries its own narrative of personal journeys, aspirations, accomplishments, love stories, or strokes of luck, all etched into the very soul of our brand.

Through collaborative efforts with independent illustrators, designers, and tattoo artists, we present you with exclusive designs that draw inspiration from a wide range of tattoo art styles, reflecting our fearless attitude.

Our commitment to providing exceptional customer experiences extends beyond our clothing too. With each order, we include a delightful gift—a vinyl or prints showcasing our best wish.

If you're in search of a high-quality brand that beautifully embodies the essence of tattoo art, and can be worn with pride at any time, we invite you to join us and become a part of our Wawl Soul family. And remember, this is only the beginning of an incredible journey together.