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OUR STORY

Wawl Soul, a young streetwear label born in 2022, was founded by Mr.Gin and his friends: a passionate group of tattoo, indie music, motorcycle & sportcar and streetwear enthusiasts in the vibrant city of Hong Kong, where Eastern and Western cultures seamlessly merge.

 

The brand name embodies our core concept: the desire to connect with wacky taste, open-minded, and intriguing souls no matter where you come from. We may be a minority, but we are certainly not alone.

OUR VISION

Inspired by the classic lyrics of Snoop Dogg and Wiz Khalifa's iconic hit <Young and wild and free>, we strive to bring you apparel that ignites a sense of youthful exuberance and a carefree spirit, just like your unique and unfaded tattoos.

 

Tattoos hold a special place in our hearts because we believe that each design carries its own narrative of personal journeys, aspirations, accomplishments, love stories, or strokes of luck, all etched into the very soul of our brand.

OUR DESIGN

As a connoisseur of street fashion, Gin draws inspiration from a diverse spectrum of influential designers like Hedi Slimane, Yohji Yamamoto, Shawn Stussy, and Hiroshi Fujiwara. In the pursuit of creating Wawl Soul, he envisions a design concept that seamlessly blends the understated elegance of minimalism with the audacity to make a bold self-expression statement.

 

At Wawl Soul, our design philosophy is reflected in the simplicity of our front WS logo and the dynamism of diverse and intricate graphics on the back. The products should be the essential components of your daily wardrobe. Versatility is at the core of our designs, allowing them to effortlessly integrate into different trends and styles with other brands' garments. The graphic elements serve as a canvas for you to authentically express yourself, making each piece a unique reflection of your individuality.